We created a surreal environment with the Versace lettering as the main stage where the model can interact with the brand's product. The lettering was created with an isometric grid and it incorporates the Greca monogram, one of the most iconic elements from the Versace Brand.
Featuring: Wu Xuanyi / Betty.
Agency: Hypebeast
Creative Director: Enric Soldevila
Photographer: Wang Ziqian
Director: Song Huang
DOP: Stevo Sheng
Post Production: The Others
Design and Typography: Wete
Creative Director: Enric Soldevila
Photographer: Wang Ziqian
Director: Song Huang
DOP: Stevo Sheng
Post Production: The Others
Design and Typography: Wete
Team: Wete + Phil Gong + Lynn Zhang + Fin iFong + Enric Soldevila