Commissioned artwork for the "wayfindings" exhibition within the Barcelona Design Week. The idea was to design a lettering with the message "All designs have names and surnames" promoting the idea that each design we see has an Author. To enhance the idea of invisibility that exists behind most of the designs that we see in our day to day, I've designed a 3D lettering that was complex or difficult to read .
"Wayfindings: L’Experiència, is an interactive experience, a journey made up of five cubes where you were able to explore the concepts of the latest edition of the Barcelona Design Week through augmented reality, inviting you to reflect on the semiotics of design, human nature and how we design new paths to explore." THE OTHERS
Agency: The Others