My contribution to the Adobe sponsorship at Cannes lions 2016. Adobe studio has developed a campaign with a concept that lets Lions festival participants know that Adobe gets how truly hard they work to get to Cannes. We take the familiar expression "Blood, sweat and tears" and give it an unexpected twist with "trophies." It celebrates the participants. It will give them a smile. And the words are executed in a series of stunning typographic treatments from different typographers.
Creative Director: Kashka Pregowska-Czerw at Adobe Studio
Client: Adobe
Other designer who participated: Katt Phatt, Mario Demayer and David Mascha.

Awarded with the TDC "Typographic Certificate of Excellence"
Pictures from the festival (hope to upload better ones soon)
On social media.

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